Design: Rolando Etorma
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminum, Cardboard
The objective of this project was to create a brand and packaging identity for the fictional brewing company, Oasis Brewing Co. The brand experience translates into an aesthetic driven by visual storytelling: discovering/enjoying something refreshing in the harsh environment of the desert.
Oasis Brew Co. is based in Las Vegas, NV, the heart of the Mojave Desert. The company was founded on the idea of creating refreshing, quality craft beer that compliment and juxtapose the dry, humid, yet beautiful environment of the Mojave Desert. The brewery features a variety of desert-themed beers including flavors infused with native ingredients from the Mojave Desert; prickly pear cactus, plum, date, etc.
The packaging design was designed with the consumer in mind. I wanted to create an eye-catching and visually appealing packaging design that would do well against its fellow competitors on shelves. Since the brewing company was founded in Las Vegas, Nevada, the heart of the Mojave Desert, it would be fitting to include natural ingredients found in the desert into the selections. Each beer flavor features its own unique desert sand pattern and colors inspired by the ingredients.