Pure Series

Posted on

Derrick Lin


Manufacturer: Shenzhen Laika Technology Co., Ltd.
CEO: Ouzhu Huang
Graphic Designer: Qinjie Lu
Location: China
Packaging Contents: Pet Water Fountain
Packaging Substrate / Materials: Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper

LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden.

The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.

We expect the packaging to visually show what we are selling and what the product looks like while mantain the artistic characteristics in the sometime. Customer can obtain the product information in the first time because Pure series packaging used the two-dimensional pattern of five sides of the product to directly demonstrate the water dispenser products. In addition, the patterns can also satisfy the artistic appreciation of packaging, such as the gradual blue colour will make consumers think of the continuous flow of fresh water through the actual use process. A large area of white space, not only because the product is white itself, but also because the design of the product is inspired by white sanitary products that look clean and safe. A large area of white space makes consumers more focused on the product itself. We hope that the packaging can stand out among many similar products to attract customers and enhance their desire to buy.

Since our brand identity and product packaging design are mainly based on gradient style, the gradient application of Pure series is conducive to shaping our unified brand image. In the market, our product design can also increase our brand recognition and deepen customers’ impression of our brand. Unified product packaging style is conducive to shorten the distance between the brand and customers, and increase consumer loyalty and satisfaction.

When the package is opened, the first thing you see is a slogan: Water Purify Everything. This slogan is not only the original intention of our pets to drink healthy and clean water, but also a call to cherish water resources. We hope that consumers can use our water fountain and realize the preciousness of water resources and the responsibility of environmental protection when they see their pets enjoying clean water.

Since the spare parts of this pet water fountain(water pump and filter) can only be replaced by purchasing products with specified specifications, the packaging design of spare parts and water fountain have a unified visual effect, so that consumers can purchase matching spare parts accurately.