Design: Abraham Lule
Location: United States
Project Type: Produced
Client: Gracias a Dios Mezcal
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Gracias A Dios Agave Gin “Old Tom”, crafted with detail and distilled in the same Palenque as the brand’s mezcal. Is aged 3 month in American oak barrels from where it absorbs the very unique orange color.
For this label, I did 6 different custom typographies to elevate and bring more personality to this very eccentric spirit. Overall, the stencil style inspired by old whiskey and wine barrels, isn’t only on the typography, but also can be found in some of the ornaments and main frame of the label.
The color scheme is a contrasting forest green and bloody orange to work harmonically with the color of the liquid. The cream substrate balances the contrasting color combination to make it feel appetizing at the same time as aromatic.
At the background of the label, I introduced a subtle pattern of wooden rings that echoes the letter “I” and keeps bringing aging cues as an element of differentiation.
This design was created by a Mexican designer for a Mexican Mezcal company. Abraham was able to draw from his upbringing in Mexico in order to design packaging for the gin that is as authentic to him as it is to the brand. It expresses a certain nostalgia that could have only been captured by Abraham.