Amstel Ultra Seltzer

Posted on

Derrick Lin


Agency: Troubadour
Creative Director: Jorge Mercado
Chief Officer: Carlos Gallardo
Art Director: Daniel Luna
Creative Senior: Gabriela Chairez
Print Production Manager: Citlalli Hernandez
Designer: Mayela Gonzalez
Location: Mexico
Project Type: Produced
Client: Heineken
Product Launch Location: Mexico
Packaging Contents: Hard Seltzer
Packaging Substrate / Materials: Aluminium Can
Printing Process: Dry Offset

Amstel Ultra Seltzer is a hard seltzer with a European soul, with its botanical fruit combinations and a selection of ingredients of the best quality, it seeks to establish itself as the most premium hard seltzer.

Amstel is a brand with a huge heritage and tradition, we seek to maintain small things that will connect Amstel Ultra Seltzer with its European relative, we design a visual system where we use the duality of the logo to establish color codes that differentiate our flavors.

Through handwriting typography we seek to communicate the natural origin of our ingredients, this is what makes this hard seltzer a premium drink. We keep the waves and the distinctive white color of Amstel Ultra, but this time we evolved them to very thin lines that convey the ultra lightness of this drink.

Last but not least, the most important attributes enclosed in seltzer bubbles that make it clear what the benefit of drinking Amstel Ultra Seltzer