Design: Clёver Branding
Location: Russia
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Orthopedic insoles
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography, offset

The modern urbanized environment forms new approaches to human health: hard pavement surfaces and the absence of a natural, uneven terrain inevitably lead to foot deformation. According to statistics, more than 80% of the population of cities suffers from flat feet, and many do not even know about it. Almost every city dweller needs additional orthopedic devices.

RechTrade’s MEDO brand works with this need. Often in this category, the quality of the product acts as a barrier, but this barrier is overcome by the German origin and quality of the product. The brand works primarily with the urban audience, so the photographs show the feet of children and adults in their natural environment – and this is another need of the townspeople with which the brand works.

The brand is already on the shelves of orthopedic salons and stores.