Derrick Lin


Design: Olivia Anizor
Location: United States
Project Type: Student Project
School: University of Minnesota, Twin Cities
Tutor: Instructor / Creative Direction: Hannah Johnson
Photograhpers: JD Barnes, Jessica Felicio
Packaging Contents: Cold Brew
Packaging Substrate / Materials: Aluminum Cans

Lift Coffee is a brand and packaging concept for delicious cold brew inspired by change makers. Looking to the anthems of civil rights movements throughout history, Lift Cold Brew was created for those who need fuel to dream and fight for a better future. Bold & adorned with the lyrics that millions have marched to, Lift Coffee is meant to speak to courageous togetherness. As we lift every voice with hope that a change is gonna come, we stand firm in the truth, we gon’be alright.”

What’s Unique?
This project is rooted in storytelling and driven in every aspect by a strong and thematic concept. Also, with every purchase of this product, 20 percent of proceeds would go toward Black Visions Collective.