Xin Shan Yuan Cat’s Tooth Rice

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Derrick Lin


Design: Fengqiao Design
Location: China
Project Type: Produced
Client: Xin Shan Yuan
Product Launch Location: Zimbabwe
Packaging Contents: Rice
Packaging Substrate / Materials: Plastic bag

Cat’s tooth rice is a unique type of rice in Hunan and other places because of its elongated appearance and sharp ends, it looks like “cat teeth”, so people call it “cat teeth rice”.

Fengqiao design for its new packaging design image, in order to fit the industry attributes and enhance packaging identification. We extracted the keywords “cat” and “rice” from the product name as design elements. A lovely lucky cat is waving to consumers, bringing good luck and good fortune to the people.

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