Design: Satya Siva Kanth
Project Type: Student Project
School: National Institute of Design, Ahmedabad
Tutor: Dr. Tridha Gajjar
Packaging Contents: Condoms
Packaging Substrate / Materials: Laminated Foil
Printing Process: Gravure
The brief of this classroom project was to identify the difficulties associated with any consumer product’s packaging, to understand the issues and to come up with possible solutions. The product I chose for this exercise is a CONDOM.
This project is focused on the mitigating the difficulties faced by the users of condoms. It primarily deals with the function and surface graphics of the primary packaging. There are multiple issues with the current primary packaging of the condoms.
- Fear of damaging the condom while opening.
- Slippery packaging.
- Condom direction is not legible
- No provision for safe disposal and so on.
In order to come up with solutions for the aforementioned issues a detailed study of the existing packaging, manufacturing processes and user surveys were conducted. Also the different guidelines set up for condom packaging by WHO has been referred to.
The uniqueness of this project is that it does not try to completely topple the current manufacturing processes. Instead it tries to understand them and tries to resolve the issues within these constraints. The solutions are simply integrated into the existing packaging and tries to address all the issues and frustrations related to the primary packaging. Also the solutions provided are very much adaptable to the current manufacturing setups.