Design: Michelle Ng
Location: United Kingdom
Project Type: Student Project
School: University of Leeds
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing, foil stamping on illustrations
The brief was to create a brand personality and identity system for a new gin hitting the market known as Crow Gin. Crow Gin differentiates itself by being distilled in North America using botanicals unique to Yellowstone River Valley, Montana. Crow Gin is crafted through the tribe’s bond, trust and love. The logo is created with two key elements including the crow to represent the tribe (Crow Nation) and hair to symbolise hair cutting as this is a respectful tradition for welcoming visitors. Both elements are merged together to symbolise this friendship and bond that was formed. There are two versions available for people to purchase including the standard and premium gin. Both versions differ in terms of the ingredients used which reflects on the quality of gin. The pink colour of the gin is symbolic as it represents the tribe’s bond, love and trust with each other.
The Standard Gin is infused with handpicked Juniper berries from Yellowstone River Valley, Montana. The drink has a sweet, spicy kick to it along with a citrus burst of flavour from the wild strawberries paired with aromatic coriander seeds. On the other hand, the Premium gin is infused with the rarest botanical (Lupinus). The Lupinus botanical is so rare that it only grows during the period between May and August therefore, reflects on the price of the gin. What makes this gin special and unique from the others is how the original recipe was passed down through the tribe. This ancient and sacred recipe is significant and holds a legacy.
What makes my packaging design special is how the label can be seen on the interior and exterior. The interior label includes illustrations on the flavour of gin whereas the back label display the nutritional and additional nutritional information on the gin. The illustrations shown on the label have been printed and stamped on with red foil to give it a shiny and glowy effect to the design to reflect its speciality. This type of design is not common in gin packaging and is definitely eye-catching!