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Design: Sofa Spiridonova
Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Oksana Paley
Packaging Contents: Eggs
Packaging Substrate / Materials: Paper

The packaging design for the high quality eggs. The target audience of this product are most likely choosing the best and ethical goods.

The design concept is based on the image of the Matryoshka toy construction. The level of closing and opening of the toy construction on the package depends on the number of eggs in the box. SKU is subdivided into several packages, the main factor in the division is the number of goods, as for the consumer of this product (high quality eggs) the quantity is important. It is noteworthy that the packaging design is made in black color with white and gold graphics not by an accident. It represents the status and quality of the product, which is important for the selected target audience.