Agency: The Preza Studio
Designer: Masha Yartceva
Project Type: Produced
Client: Honey House
Product Launch Location: Russia
Packaging Contents: Herbal tea and fruit jam
Packaging Substrate / Materials: Paper, Glass bottle
Printing Process: Offset printing
The Client: The Honey House — the biggest producers of natural foods and a leader on the market of packed honey in Russia.
Product: Collection of herbal teas and fruit jam.
Task: To develop a positioning concept and packaging for a natural collection of herbal teas and fruit jam in the economy segment.
Idea: Herbal tea is associated with childhood and spending time in the country house, when grandmother collected leaves, herbs and brewed a fragrant drink. Many people have these memories from their childhood in the Soviet Union, in which almost every family had a set of dishes with polka dots.