Salty Salts

Posted on

Derrick Lin


Agency: Pendo
Creative Director: Peter Ladd
Brand Director: Don Cleland
Designers: Peter Ladd, Twoo Nguyen
Copywriters: Ryan Leeson, Peter Ladd
Location: Canada
Project Type: Self promotion
Product Launch Location: Canada
Packaging Contents: Salt
Packaging Substrate / Materials: Aluminum
Printing Process: Labels

After a year that was, well, A YEAR, we at Pendo wanted promote the importance of disruptive creative, make our clients smile, and also help them work through some of the emotions they’ve likely been feeling. Out of this came a new product – Salty Salts, a collection of bottled up emotions. You’re welcome.