Design: Tarang Vishwakarma
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof. Rajendra Thakre
Packaging Contents: Immunity Supplements
Packaging Substrate / Materials: Carboard, glass bottles
Printing Process: Digital Printing
‘Highmune’ is a hypothetical health and wellness brand based in India that aims to deliver products in the consumer market that helps build immunity. The products delivered by Highmune stands to be unique and friendly since appealing flavours are added to the products which generate curiosity and gains attention on the shelf.
The project includes several immunity building products packaged together in the form of this kit. With this you don’t have to reach out to different mediums or products when it comes to building immunity, Highmune’s got your back.
The kit is called ‘Booost it’. The name is derived from a simple notion of boosting your immunity.
The products packaged inside are as follows :
1. Kiwi Fruit Juice – Boosts immunity, Improves Digestion
2. Vitamin C Supplement – Supports immune and bone
3. Chocolate Chyawanprash – Builds Immunity, herbal remedy
4. Tulsi Drops – Improves respiratory health
5. Amla Chewing Gums – For immunity and daily wellness
The colour orange radiates warmth and is associated with joy and happiness and is also associated with the term immunity hence it is used for the main box. The whole look and feel radiate strength and vitality through its dynamic colours and bold typography, since vitality and strength are the main attributes of the brand and the brand also targets a wide range of audience, which makes it acceptable for all. The same visual language is carried on to the individual product labels, maintaining a premium look with the dark glass finish and yet following the brand visual guidelines. The box mechanics are quite simple and yet appealing to the eye.
Tools used to create the whole project are Blender 3D (for the 3D renders), Adobe Illustrator (for the design of the labels) and Adobe Photoshop (for post-processing and compilation)
The packaging holds a great structure, which is minimal and appealing. A part of the packaging shows the Juice product, which gives the consumer a glimpse of what’s inside and elevates the whole appeal of the box. The sides of the box contain the images of the products, which tells the net weights of the products. At the back, there is a message from the brand itself and all the information about the box.