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Derrick Lin


Design: Swarali Teke
Location: India
Project Type: Student Project
School: MIT – Institute of Design, Pune
Tutor: Prachi Shah
Packaging Contents: Push – pins
Packaging Substrate / Materials: Plastic

PLANIT is a small planet and space inspired product which acts as holder for push – pins. Push – pins are widely used in schools and homes. Being a product with a sharp end, it is not advised for the kids to use them without any adult supervision. Focusing on the age group of 5 – 15 years, I decided to come up with a packaging that is anti-prick and the pins don’t end up falling all over the place by just a slight push. It is important to understand that when dealing with kids, whatever you make has to be attractive and playful. And hence, I have attempted to solve all these problems through my packaging.

The brand I chose for this projects is ‘Venus Traders’, a very famous stationary store in Pune, Maharashtra. taking inspiration from the literal meaning of the name of the brand, i. e. Venus, a planet, I decided to keep my packaging revolving around planets and space. In this Packaging you’ll see 3 different planets; Earth, Mars and Saturn.

The planets have 4 layers. Each having 1 cm thick cork board inside. The pins are pierced in the cork board so that the sharp end isn’t exposed. The overall material of the planet is ABS plastic. These planets can also be used as paperweights as they have a flat base so that it stands and doesn’t topple over. There are small grooves on the side. These grooves help to open up each layer. The mechanism is inspired from the stackable jars that are used in kitchens. 1 sphere – 4 layers.

The secondary packaging is in a shape of a rocket. The window of the rocket is where you’ll be able to see the planets (blister packaging). A black cardboard is die cut in order to get the desired rocket shape. All the details like the name, brand, product render ( to help the buyer understand what he is buying ), bar code, no. of pins, injury hazard and government regulations are properly mentioned on both the front and back side of the packaging.

What’s Unique?
The current packaging of push — pins come in these very boring transparent plastic boxes. The information is not properly conveyed in this packaging and can be misleading. PLANIT offers a very attractive and safe alternative for the same.