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Derrick Lin


Location: Ukraine
Project Type: Concept
Packaging Contents: Clothes
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

sǝk’ses is the brand of a strong woman who likes to go above and beyond to attract the eyes of men.

The company’s written logo is created by mirroring the two parts, with the graphic mark “. A transliteration of the words , which is separated by a matching paired delimiter symbol [].

Combining classics, evocative graffiti elements and a bold brand name is a striking positioning of the clothing brand. The foundation of this solution is a pattern in an art nouveau style. The style is about a woman who is the centre of the composition and creates an alluring atmosphere around her, radiating passion and success, similar to the brand itself. The radial shapes around the nimbus-shaped shape of the heroine’s head are the graphic element that creates the pattern, alternating in the plane just her outline and the holistic image.

This pattern is based on the art nouveau work of the artist Alphonse Mucha. It is an option that provides more flexible solutions for branding because it is designed as a complete background image that works on its own or as a background for textual information of an advertising nature or any other minimally detailed content.

The company symbol represents the abbreviation of the brand naming in one letter s. Effective, simple, clear, eye-catching and easy to remember, generating its own associations.

You are a woman and that is your main success.