ZEBRA rebranding

Design: Olga Takhtarova
Location: Ukraine
Project Type: Produced
Client: TM ZEBRA
Product Launch Location: Ukraine
Packaging Contents: Paint
Packaging Substrate / Materials: Metal
Printing Process: Offset

The main objectives of rebranding TM ZEBRA are the harmonization of the brand’s visual attributes and its self-presentation by usage of natural origin symbols of products and unique handmade style. At the same time, the idea was to bring up-to-date, modern, and fashionable features to the design, and make the packaging memorable, attractive and individual. The new design concept makes the product a standout among other wood coating products within market.

The main brand colors are now deeper and stronger, which makes it easier for the consumer to identify and distinguish each product of the series and from products of competitors. The dominant element of the packaging is a textured image of wood or wood products. The overall minimalist design has pointed out premium quality of the product.