Hyottoko Japanese lager beer

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Design: Emi Renzi
Location: Argentina
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Hyottoko is a lager beer named after the spirit of luck, which is represented by a mask and often appears at traditional dances and Japanese festivals.

This beer is made from 100% malt and a selection of high quality hops. It is a premium lager-style beer and has an ABV of 5%. The beer is bubbly and deep golden in color, with a thick, white and dense head.

The Hyottoko mask represents a mythical spirit of luck with a funny clown face. His mouth is almost always round and tilted to one side, because the stories that concern him often show him blowing into a bamboo pipe. In some traditional Japanese dances or important festivals, the dancers in the Hyottoko mask play the role of the lucky spirit with happy and colorful dances.