Pandora Jewelry Rebranding

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Design: Mirette Gamal
Location: Egypt
Project Type: Concept
Packaging Contents: Jewelry
Packaging Substrate / Materials: Cardboard, Silk, Fabric, Canvas
Printing Process: Marbled paper, Digital printing, Foil stamping

“Pandora” means ( the woman who gave everything in Greek), Pandora jewelry products emphasize and prioritize the individuality, femininity and confidence of every woman. Pandora jewelry is a danish brand that in just a few years has become a world-leading international jewelry company that produces a wide selection of customizable rings, necklaces, earrings and bracelets.

The logo was inspired by the illustrated form of Swan to convey sophistication and elegance, and the Packaging design achieves juxtaposition between the shape composition and content of the idea which is based on the creative principle ” Let Beauty Flow ” and that’s by using the fluid effect which gives a sense of continuous movement through color paths from viscosity to fluidity, giving a distinctive and attractive sensory textures.

What’s Unique?
The effect of visual flow in design with color paths formed by wavy lines in a smooth motion imparts a sense of harmony among visible elements. The marbling textures featured on the outside of each box were individually handmade with paint, and then scanned in and printed on the box.