Azerçay

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Design: Özhan Yurtseven
Location: Turkey
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Four different tea packaging designs were created for Azerçay. The designs were designed in box format under the title of “Black & Fruit”. The packages, which have two directions, English and Russian, also have tea-bag sizes.

The old East, full of mysteries, is a unique treasure of human history. The countless legends that have undergone the most different interpretations at all times were a product of Eastern thought. And a special place in the row of these unprecedented legends belongs to tea.

Approximately 120 years ago, this tributary of the Eastern legend has reached Azerbaijan. This legend has taken roots in our land, fed on its juices, absorbed aromas and sprouted as legendary plant grown into a part of our culture. With its arrival, it has created a tea culture that becomes even more enriched day by day.

Azerçay is the first national tea brand of independent Azerbaijan, reflecting the particularity and freshness of the Azerbaijani Tea. This brand, suggesting the colorful varieties of tea, has the highest quality blend of teas that covers the wide range of different consumer tastes.

What’s Unique?
Four different tea packaging designs were created for Azerçay. The designs were designed in box format under the title of “Black & Fruit”. The packages, which have two directions, English and Russian, also have tea-bag sizes.