Agency: Studio ne+
Interdisciplinary Designer & Founder of Studio ne+: Prof. Noha Essam
Visualizer Designer: Alia Khaled
Location: Egypt
Project Type: Produced
Client: EAU.
Product Launch Location: Global
Packaging Contents: Water/ Water Bottles
Packaging Substrate / Materials: Paper, PET, Cardboard, Cornstarch
Printing Process: Digital printing

This project was conceptualized, designed and produced under the aim of attaining SDG’s in a form of decreasing energy consumption throughout a product life cycle. It was accomplished under the motto of ” The choices you make today affect tomorrow” and follows the fours pillars of sustainability. It was meant to design a paper water bottle with less plastic PET bag inside and a cornstarch bottle cap. The design follows simplicity, minimal aesthetics, and an inviting final product that easily enhances user experience.

Awareness on packaging methodology and form was meant to be done to help in changing people’s mindset on being more aware of the environment and changing their standard drinking income. The bottle design is inspired from nature and organic lines as a key element in sustainability. The slogan; “Drinking Guilt Free” is meant to make people aware of the harm they can cause when drinking from the regular plastic bottle. EAU. will allow people to drink with a peaceful, guilty free mind while giving back to the environment.