Agency: Widarto Impact
CCO & Founder: Eko Widarto
Project Type: Produced
Client: Java Time Coffee
Product Launch Location: Saudi Arabia
Packaging Contents: Coffee, Cold Brew
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Flexography
Java Time is one of the biggest coffee shops in Saudi Arabia. You could say a coffee shop that has been legendary. Over time, Java Time continues to develop the brand’s appearance to suit the needs of the times.
Initially Java Time had a bit of a problem with the consistency of its visual identity. From time to time, they continue to look for a visual identity that can reflect the vision of Java Time. Until finally choosing a geometric pattern as the main visual identity of the brand.
This graphic pattern will be attached to all elements of brand communication without exception, such as Social media feeds, packaging, menu design, etc. The goal is to make it easier for customers to recognize Java Time among the many competitors in Saudi Arabia.
Widarto Impact had the opportunity to develop the Java Time graphic pattern into several series as a form of brand creativity. Where one of these patterns we apply to the Cold Brew coffee label design.
This graphic pattern design is a combination of coffee icons such as V60, Chemex, etc. with a flexible and dynamic geometric pattern. Each graphic pattern is designed and tailored to the brand’s communication needs.
The purpose of this design is to provide energy, creative expression that is more modern and dynamic in Java Time. Apart from being an attraction for customers, the development of this graphic pattern is also a strategic value that distinguishes it from other cold drink brands.