Agency: W Design Bureau
Creative Director: Eugene Wisotow
Designer: Lesha Limonov / Yushkouski
Visualization: Oleg Zaharevich
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Marbled Beef Products
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Foil stamping, Digital printing
Prime Foods is a line of marbled beef products from the Primebeef company. Primebeef is a premium brand of high-quality marbled beef based on a unique approach to fattening and raising animals in the most environmentally friendly regions of the Russian Federation. For beef production, the company uses young steers of the best meat breeds — mainly Aberdeen-Angus.
Lesha Limonov teamed up with Eugene Wisotow to develop a series of packaging for the premium segment. We used a 5-corner shape in the design. Due to it, we managed to increase the similarity with the Prime Foods logo and create the same style for different SKU.