Agency: Eastline Design Studio
Packaging Design: Pankti Shah
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Take Away cups, Paper Boxes
Printing Process: Digital Printing , Flexography, foil stamping
Robusta Coffee House is a luxury coffee brand. The name itself suggests that the coffee here is made from the exotic Robusta coffee beans sourced from Africa. The word Robust means strong and rich in flavour which symbolises the product range. It’s a coffee drinking experience tailored just for you. Robusta Coffee kicks in before reality does!
The Packaging for Robusta includes take-away coffee cups. Each cup has been given a color to represent the varieties of coffees. Blue represents the premium and rich latte, while brown is for mocha and black is for the dark and strong black coffee. The cups are made from paper while the lids are made of recycled plastic and have a common color so as to make it cost effective and also have a resonance with the brand.
Consumers also have the luxury to buy the rich, exotic and roasted Robusta coffee beans, which are packed in a cylindrical cardboard box. The box has the logo and the contents foil stamped to give it a premium look, thus incorporating the brand essence of Robusta.