GOJI BERRY

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Global

Design: Mantin Studio
Location: China
Project Type: Produced
Client: QiLiXiang
Product Launch Location: China
Packaging Contents: Goji berry
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing

This upgrade of packaging needs to be able to match the future rejuvenation attributes and have good series extensibility for the brand itself. Based on this, we reorganized and strengthened the differentiated characteristics of wolfberry products of Qilixiang, and organized thecontent area could be easily arranged.

What’s Unique?
We used numbers and different colors of goji berry graphics to visually plan different grades of products. The better the grade of goji berry, the larger the berry’s size, and the number goes lower. Consumers can distinguish the grade of the product based on this feature.