Derrick Lin


Designer: Riccardo Pirotto
Illustrator & Photographer: Alessandra Myers
Location: Germany
Project Type: Produced
Client: Sièman
Product Launch Location: Global
Packaging Contents: Natural Wine
Packaging Substrate / Materials: Glass Bottle

Wine Labels Redesign for the Italian natural wine company Sièman, which exports their wines in the EU, US & Japan. You can find their wines from a Michelin Star Restaurant to the small wine shops with younger audiences.

The project aimed to position Sièman in a more classy & sophisticated market, with a look to the Italian tradition (i.e. the use of the typeface Trajan on the logo emphasizes that), without losing the young, fresh & playful personality – Sièman brand is only 7 years old.

From the conception to the final design, the illustrative style felt more inclined to address the new repositioning. With the illustrations (inspired by Matisse’s graphical drawing), we aimed to create visual metaphors & connections with specific names of the bottles. For example, “Doppio Gioco”, literally “double play”, shows 2 humans kissing each other, “Saverlo” which means Knowledge in Veneto dialect, showing three human brains connections (symbolize the three brothers, owners of Sièman).

What’s Unique?
Even if in the natural wine category you can see a lot of visual experiments, typically addressing a younger audience. This project aimed to speak to a variety of audiences, giving to the bottles, a classy & sophisticated but still fresh and “playful” look.

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