Derrick Lin


Design: Mahmoud Jamal
Location: Egypt
Project Type: Produced
Client: Maher Pharma
Product Launch Location: Global
Packaging Contents: Cosmetics Products
Packaging Substrate / Materials: Plastic, Cardboard, Plain
Printing Process: Digital Printing, Screen Printing

Maher Pharma is 4 years old, Egyptian based pharmacy specialized in selling cosmetics and beauty products. It is originally offering services on both sides online, and offline, but after 4 years of shaping happiness, the business needed to get bigger and perform better than ever before.

So we took a step of Rebranding the business, where we can redefine all perspectives, characteristics, assets, and services.

According to the business model of the pharmacy, we are specialized in selling cosmetics, high end products with quite high pricing of products. That’s why we decided to make the project as luxuries and elegant as we can.

What was Unique about this project is that it is not an agent for cosmetics brands or manufacturer, it can be considered as agent for cosmetics brand, but it is mainly a local pharmacy only specialized in selling cosmetics products making a rebranding, but we tried to make the visual direction as suitable as it could be for cosmetics selling pharma, with skin tones colors to relate to all races and all types of skins, which reflects how varying our products we are offering at Maher Pharma.