Design: Stefan Andries
Project Type: Produced
Client: Massif Gin
Product Launch Location: Europe
Packaging Contents: Gin
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
Massif is an upcoming gin brand, handcrafted using ingredients that are locally foraged near Ceahlău Massif – one of the most iconic mountains in Romania.
The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock – the shape of the letter flows like a signature and is complemented by the elegant wordmark.
The idea behind the labels revolves around Ceahlău Massif and its spectacular cliffs, valleys and peaks – the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain.