ZUTHO Authentic Rice Beer

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Design: Aryan Khare
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum Can
Printing Process: Screen Printing

The project’s goal is to create a brand that elevates and promotes a unique type of beer known as Zutho. Zutho is a rice-fermented beverage from North-East India. It is the Angami Nagas’ drink, which is consumed by all Naga tribes in Nagaland, India. The goal of this project is to give this precious recipe a platform and introduce it to the outside world in order to save it from extinction. It is prepared locally which is great because it takes a brand that is associated with helping the community grow economically and makes it appealing to the modern generation. Drinking the Handmade Healthy Rice Beer will inspire us/them to go towards a healthy lifestyle. The elements and form represent Nagaland’s culture while sticking out from the crowd. The hornbill festival’s dance-inspired the packaging. With all the borders of cultural elements towards the end, it feels like an artwork that is an actual representation of Nagaland.

What’s Unique?
This business will be led by the tribal community. It incorporates simple manufacturing and printing techniques which helps the client to manufacture it at a low cost. Also, the outer cylindrical packaging can be reused in homes in multiple ways.