Crox max chips

Derrick Lin


Design: Khalil Daou
Location: Lebanon
Project Type: Produced
Client: Crox Max
Product Launch Location: Algeria
Packaging Contents: Chips, Snack
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography

Crox Max has more than 30 products that varies from real potato chips to pop snacks & nuts. They wanted to have a unique face lift for their brand to show off their innovative products and enhance the image of the brand to increase their market share.

Chips is all about Crunch & Flavor, So I wanted to dive deeper and show that flavors, chips & the brand itself are blended together as one to form this tasty product that will leave the consumer lost between the layers of flavors moving from one to another.