nuEra Premium Cannabis Extract

Derrick Lin


Agency: Grass Fed Studio
Creative Director: Nate Azark
Location: United States
Project Type: Produced
Client: nuEra Cannabis
Specialty Printer: Bruno Rohner
Product Launch Location: United States
Packaging Contents: nuEra premium cannabis extracts
Packaging Substrate / Materials: 100lb Neenah Classic Pressed Patriot Blue Smooth Cover Stock, Kurz MTC28621 Gold Foil

As recreational cannabis became legal in Illinois, nuMed, a medical cannabis dispensary, changed its name to nuEra to serve a broader audience. Their team reached out for help with a company rebrand and cannabis packaging and marketing projects. We steered nuEra through our discovery process to get to the heart of who they are, and collaboratively established a strong brand foundation and striking visual identity. Both of which now serve as touch points for every aspect of nuEra branding, packaging, marketing, and merchandise.

As a vertically integrated cannabis company, nuEra is bringing its own products to market and needs custom dispensary packaging for each one. With our years of experience in cannabis package design, we help nuEra strategically choose their packaging while establishing a consistent design system across all product lines.

One of our favorite package designs we created was for nuEra’s cannabis extracts. As a premium product, we knew we needed to develop an elegant solution. We partnered with Rohner Press to create a timeless foil stamped box, embellished with kraft paper labels to elevate the consumer experience.

The most unique aspect of this project is the box itself, within the Illinois cannabis space. Right now, cannabis brands aren’t focusing on the importance of their packaging design and materials. Most companies are using digitally printed boxes, but we turned back the clock and went with a more tactile, visually enticing approach.

In terms of the packaging, our attention to detail and the care that went into the box’s design brought the packaging to a new level of sophistication. Hot foil stamping isn’t a new concept for packaging in general, but it certainly is in the cannabis space. We feel the packaging system was extremely well-thought-out with custom labels and our collaboration with Rohner Press, who we trust to do incredible printing.