In the Tet Vietnam season, we had the opportunity to collaborate with Agency Dentsu Redder to create a system of identity elements for the Budweiser – Tet Season 2022, which are applied on Budweiser’s Tet campaign concept and packaging system for Tet Vietnam, with the tagline”Nổi Trống Khởi Đầu – Năm Mới Khởi Sắc”.