Thrive With The OX – OfDarkness

Agency: InSpace Creative
Creative Director: Sanh Nguyen
Creative Designer: Huy Pham
Creative Designer: Duy Trinh
Creative Designer: Nhi Tuong
Creative Designer: Huy Vo
Location: Vietnam
Project Type: Produced
Client: OfDarkness
Product Launch Location: Vietnam
Packaging Contents: Red Packets
Packaging Substrate / Materials: Art Paper
Printing Process: Foil stamping, Digital printing

OfDarkness is an art platform that brings different perspectives on darkness told through modern design language to make it clear that darkness or light, equally wonderful, all have their own charm. by itself.

In the darkness a light arises, out of darkness, all things form.

In TET Vietnamese – Lunar New Year 2021, we want to show our new perspective through the image of Buffalo – Mascot of the year of Tan Suu 2021 on New Year’s Red Packets, with 4 seasons in the new year through the perspective of Buffalo – OfDarkness.