amble sheep VISUAL IDENTITY AND PACKAGING

overview

amble sheep is a friendly and light-hearted coffee brand inspired by nature. It all began in the historical Huizhou region and the artisan culture therein, our mission was to offer quality coffee to both locals and visitors from all over the world and to create a relaxing place to rest. amble sheep believes that a free mind and a relaxed body allow us to be a better version of ourselves.

Logo

amble sheep logo uses lowercase letters to present a friendly and relaxed visual expression. The auxiliary logo is extracted from the outline of the sheep and combined with the silhouette with the letter “A”, an idea inspired by a herd of sheep on grassland, vibe amble, like sheep.

Color

The brand color is inspired by the spring scenery of Huizhou, Anhui province in China. Under the blue sky, the goose-yellow rapeseed flowers field, the ecosystem thrives with the city. Therefore we chose vibrant bright green as the main tonality color of Amble sheep; While blue, goose yellow, and sheep white are the auxiliary colors of the brand.

Typography

The mixed typeface of some italic letters in the Labil Grotesk font cleverly reflects the brisk visual experience of amble sheep. We also used the font Boris designed by Giulia Boggio. The handwritten fonts with a sense of playfulness, used as the title font in combination with Labil Grotesk.

Packaging

The packaging system is designed with three product lines: single-origin coffee, espresso coffee and individual coffee hang bags. In order to present the rich flavor characteristics of single-origin beans from different production areas around the world, the outer packaging uses more bright color combinations to reflect the flavor fun of single-origin beans. The Italian coffee beans named “GrassLand” and “TinySheep” use the brand’s main color of green and the brand’s auxiliary color of sheep white to distinguish the two coffee beans. The individual hanging bags are designed with light roasting, medium roasting, and dark roasting product characteristics, so we chose blue, yellow, and green to show different roasting levels.

Design & Photography: low key Design
Year 2024
OUR GRAPHICS OPEN THE DOOR FOR BRANDS TO CONNECT WITH PEOPLE.

 

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