PINECAKE Series Bubble Tea

The Golden Pineapple Brick: Redefining Taiwan’s Souvenir Culture” Life is like a box of Taiwanese pineapple cakes—you never know which surprise awaits inside until you open it.”

We set out to reimagine Taiwan’s iconic souvenir by merging two of its beloved essentials—pineapple cake and milk tea—into one explosive taste experience. A bite and a sip, and the spirit of Taiwan comes alive.

Packaging draws inspiration from two symbols of prosperity: the pineapple and the gold brick.

The structure resembles a solid gold ingot, while the shimmering texture reflects the lush skin of ripe Taiwanese pineapples. Carrying it feels like holding a golden piece of Taiwan.Inside hides a playful twist—a blind box selection of pineapple cakes from five top Taiwanese brands. Every unboxing is a mini adventure, blending luck, nostalgia, and surprise.

At the heart of the design lies the question mark (?), not just a graphic element but an extension of the brand spirit. It hints at discovery, sparks curiosity, and connects design, brand storytelling, and consumer experience into one.

This fusion of design thinking and branding transforms gifting into an emotional, memorable journey.

It’s heavier than a snack, sharper than a memory, sweeter than a guess.

The Golden Pineapple Brick is more than a souvenir— It’s a tribute to Taiwan’s richness, creativity, and endless surprises.

Handle with care. Bite with courage.