Grand Amaretto Liqueur Redesigned

Agency: ARMBRAND
Location: Belarus
Project Type: Commercial, Produced
Client: Rodnik ZAO

ARMBRAND Studio designed Grand Amaretto liqueur for Rodnik ZAO

Working on redesign of Grand Amaretto, we wanted to rethink the senses around which designs of traditional liqueurs are based. Grand Amaretto is a mass-market liqueur, and we wanted to invigorate the product, to make it clearer and more trustworthy.

The whole label concept is based around the product. The label background almost fuses with the liqueur color, the big almond which dominated the liqueur taste, is in the center of attention. Golden stripes are hot stamped and alternate with bronze stripes, which visually adds volume and creates unusual and engaging texture. The easy-to-read art deco styled trademark is located against the big red solid area . Bold and not overcharged with details, the design elements meet the modern trends.

A modern and alluring design is an eye-stopper and makes the product more attractive for younger audiences.