AMBIO — Food Supplements

Agency: Étiquette
Design Strategist: Laura Ragaišytė-Važgėlienė
Art Director: Aliona Bobin
Designer: Katažina Gladka
Account Manager: Ramunė Baranauskaitė
Photographers: PackShot
Location: Lithuania
Project Type: Produced
Client: Limedika
Product Launch Location: Lithuania
Packaging Contents: Food Supplements
Packaging Substrate / Materials: Plastic, Aluminium, Cardboard
Printing Process: Flexography, Digital printing, Foil stamping

SITUATION
Ambio is a private label food supplement sold in the Gintarinė Pharmacy chain. The range includes over 100 different SKU’s. Food supplement brands are still characterized by conformist design, photos of smiling people, and pseudoscientific graphic elements. We have set ourselves to create a design like a “super pill” that works clearly, comfortably and impactful.

SOLUTION
We created a design called “super pills” to celebrate life and enhance the supplement experience. The coloured pill packaging reveals the simplicity, accessibility, modernity and daily health support of the product. The coloured pills create a rhythm on the shelves and allow the products to be distinguished in colour while also attracting attention. In the children’s line, the pill form transforms into characters.

Just “no bullshit” supplements that don’t push you into depression when you see them stacked on a bathroom shelf, elevate your life experience and add a little more colour to your life.

What’s Unique?
The coloured pills create a rhythm on the shelves and allow the products to be distinguished in colour while also attracting attention. In the children’s line, the pill form transforms into characters.