Derrick Lin


Design by Mika Kañive at ELISAVA, Escola Superior de Disseny, Barcelona, Spain.

The main idea of this project was to make an ECO-GOURMET brand for meat industry products. What we tried to represent with this labels and packs was their ecological soul but without falling at the cliche of using recycled papers or handmade typography. By using black and white farm photographs combined with the black and green graphics we got to a nice result, a strong brand that reflects what they wanted to communicate.