Coco de Mer

Agency: Williams Murray Hamm
Creative Director: Garrick Hamm
Project Type: Produced, Commercial Work
Client: Coco de Mer
Location: London, UK
Packaging Contents: Lubricants, Massage oils

Award winning agency, Williams Murray Hamm has been working with celebrated erotica brand Coco De Mer to create new branding & packaging to reinforce its luxury positioning.

Luxurious, enticing and empowering, Coco de Mer is where you explore the exhilarating limits of your erotic imagination. Online and in their London boutique, they collect and curate only the finest erotica to inspire exploration, excitement and enjoyment.

Williams Murray Hamm has created a revised identity and new packaging to reinforce Coco de Mer’s luxury positioning across their range of toys, oils, lubricants and candles as well as shopping bags, brochures and more.

A highlight is the packaging for a new range of luxury toys inspired by some of history’s grand-dames of seduction: Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard. Based around the idea of ‘exploration & discovery’, encountering the unexpected, and using Coco de Mer’s famous heritage prints, WMH has created boxed packaging that feature a seductive peep-hole, subtly teasing people with the erotic prints that lay behind.

A complimentary and sophisticated colour palette of teal, black, ceramic, clementine, ‘Coco gold’ and red has been introduced with the typography and Coco de Mer marque redrawn in glorious gold.

Garrick Hamm, Creative Director of Williams Murray Hamm said: “I’m very proud of the work we have done for Coco de Mer. I hope the strategy and design work helps re-establish Coco as the luxury leader it deserves to be. Sexy is: empowerment, understated style & beauty within, not cheap pink nylon knickers.”

Lucy Litwak, Managing Director Coco de Mer added: “At Coco de Mer we encourage our customers to make their own discoveries and explore their deepest desires. WMH completely understood and appreciated our brand and developed a uniquely wonderful concept that embraced our vision. It was a great opportunity to work with a hugely talented team and we are thrilled with the results.”

The new product range launches online and in Coco de Mer’s Covent Garden flagship store.