Designer: Madina Turchaninova
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Coffee
Packaging Substrate / Materials: Doy pack metalized
Printing Process: Offset printing
CLIENT TASK (coffee house HORS ):
Create packaging for a series of exotic coffees. The design of the package for each class of coffee should be unified.
Packaging has to demonstrate exclusivity and premium value of the product and focus product growing coffee: Kenya, Papua New Guinea.
The packaging must:
- be bright and modern;
- correspond to the premium segment;
- Translation of the spirit: active, bold, dynamic, saturated, hot, straightforward and concrete, etc.
Coffee-morning drink. We wake up in the morning together the sun and a cup of fragrant coffee, which promises an active, cheerful, wonderful busy dayThe main element of the design of packaging is a stylized sun. Kenyan pattern of the sun+coffee bean+green leaves of the coffee tree
Graphic solution is a stylized sun. Kenyan pattern of the sun+coffee bean+green leaves of the coffee tree