Pepsi-Cola Concept

Derrick Lin


Design: Haris Veljacic
Location: Bosnia and Herzegovina
Project Type: Concept
Packaging Contents: Carbonated soft drink
Packaging Substrate / Materials: Aluminium

Concept design based on stylized Pepsi-Cola wordmark used from 1940. Modern and clean 250 ml aluminium bottle shape design meets heritage of the company and keep main focus on strong and distinctive wordmark from the past. Design is based on minimalism with only two colors on bottle for easy recognize each flavor.

What’s Unique?
Timeless shape and choice of bottle material in different colors for easy recognition of all types of Pepsi Cola flavors.