Design: Paradoja
Photography: Juan Antonio Monsalve
Location: Colombia
Project Type: Produced
Client: Florivera Skincare
Product Launch Location: Canada
Packaging Contents: Skincare Products
Packaging Substrate / Materials: Miron Glass
Printing Process: Flexography

We created the branding project for for Florivera, a Canadian-based brand of skincare products made with 100% natural and exotic ingredients such as calendula, hass avocado, sage, passion fruit, cacay, moringa among others, native to the Andes mountains and the Amazon region in South America.

Florivera is a brand aimed at various audiences: women and men from 18 to 60 years old. It has three lines dedicated to the needs of each person: Body, Face and Apothecary, where each one is identified with a color. Each formula is created from several ingredients that are mixed to obtain a delicious result, ideal to use in the daily rituals of each person.

In order to represent this idea and taking into account the diversity of its audience, we created a universal and flexible visual system that could be easily adaptable to each line and product. We made several geometric abstraction for each of the 30+ ingredients used, and created different combinations that represent each of these special mixtures.

In addition, inspired by its sustainable and recyclable packaging made of black Miron glass that preserves the qualities and characteristics of natural products, we wanted to extend the sensation of the material on the labels, keeping the black color on them and giving them a bright and subtle touch of color, in order to obtain a result that is at the same time sophisticated, modern and universal, which means that anyone can use it in their everyday life.