GIUSTO GUSTO

Goal:

The aim of BM Gastronomia is to reach a new target, made up mostly of young people, attentive to healthy food, who need a ready dish, easy to prepare and good for their diet.

The need is to communicate, through a new packaging and an effective brand naming, the key characteristics of this product: freshness, carefully selected and healthy ingredients, wellness and craftsmanship.

Intervention:

To combine product and design together, it is necessary to find a short, evocative and memorable name. The word GUSTO expresses the concept of healthy, artisanal, but above all good, food. In one word: GIUSTO. Synthesizing these two concepts, is possible thanks to the graphic union of the two words within a clean and contemporary packaging, with a varied and lively color palette, which leaves space and visibility to the various ingredients and enhances the raw materials.