Amazing Doritos packaging concept by Petar Pavlov.
This project was based on one of the YCN briefs where they asked from designers to create a totally new packaging concept for Doritos. Unfortunately, when I saw the brief the deadline was very close, but nevertheless I developed it.
The shape and the texture of the Doritos chips are used as the base of this packaging concept.
What’s good about the form of the packaging is its structure which can keep the chips closed after opening. Below you can see a scaled-down model of how this works.
Currently Petar is developing illustrations which he plans to replace the textured solid colors. He is inviting every designer interested in collaboration to create illustrations of his own.
The submissions can be posted on the facebook group: http://bit.ly/tQvpU
or sent to his email address: contact-at-petarpavlov.com.
You can also check out another of his interesting packaging experiment “CHOCO“.