Brand and packaging design development for a range of dog food, snacks and supplements.
This product line is a unique concept aimed at small dogs.
Together with the client we have built a new category, not only in Europe but in a global market. Therefore, it was necessary to create a strong, unmistakable and clearly understandable brand.
The design is inspired by the world of fashion, fashion magazines and use their communication tools to reach specific target groups. Emphasis is put on functional benefits and primarily on emotions.
The claims “SMALL IN SIZE, BIG IN MIND”, dominant photographs of dogs and strong colour coding are other essential elements for a good visual function of the entire product line.