Spotify Goes Physical

Posted on

Derrick Lin


Richard Holmquist, Project Manager
Sofia Göthlin, Project Manager
Sofie Redtzer, Graphic Design
Malin Strömblad, Graphic Design
School: Berghs School of Communication
Location: Sweden

Design- and producer students at Berghs School of Communication have this autumn competed to see who can create the best physical packaging for digital music provider Spotify. The winning entry will be launched by Spotify. The event, which is called SPICE:14, has run throughout September and October. In addition to Berghs School of Communication and Spotify, the competition is supported by packaging company BillerudKorsnäs.

Spotify wants to test new ways of reaching out with its digital streaming service and to find a way to physically meet its target groups. For this reason, it has agreed to set the challenge for the SPICE (Sustainable Packaging & Innovation Communication Event) competition, which for the fifth consecutive year is being arranged by BillerudKorsnäs.

The students have worked through the whole design process, from receiving the brief right through to launch. If you’re curious, you can see their work online at and through the hashtag #spice14 on social media.

The winners and runners-up are now announced and showcased at