Céla – Eau De Toilette (Student Project)



Designer: Liyang Sean Xu
Project Type: Student Project
School: Pratt Institute
Course: Perfume Design
Tutor: Prof. Marc Rosen
Location: New York City
Packaging Contents: Perfume
Packaging Materials: Polished gold, Glass, Paper, Paperboard

Céla is a perfume designed for women who are energetic, focused, and confident. The name comes from the French word, it (the third-person singular past historic of céler).

The perfume gives you a hint of the attitude of our target audience, a group of energetic woman, in the prime age from around mid-20s to 50s. They appreciate four seasons differently. To them, summer is one of the best, for it’s time to enjoy the company of the family and friends, to slow down the pace a little and enjoy the company of family and friends.

The fragrance céla reveals that side of her for you. With a main note of rose, accompanied by refreshing citrus, the floral aroma lingers to become calmer and more sophisticated with time.

The perfume bottle is designed to have a perfectly balanced tension. It is a statement of being confident and bold in life, while also being polished and attractive.

She was here.