Lucky Jinx (Student Project)

Designer: Aurenia Karisa
Project Type: Student Project
School: RMIT University
Course: Bachelor of Communication Design
Location: Australia
Packaging Contents: Beer

Lucky Jinx is a craft beer with gambling theme, specially made for female audiences. The name is based on a tale of a Jinx bird that brings luck. To capture both quality of ‘lucky’ and ‘unlucky’, I am using an imagery of Jinx Bird combined with deck cards symbols.