FLOAT. (Concept)

Derrick Lin


Designer: Wang Min
Project Type: Concept
Location: Singapore
Packaging Contents: Soap
Packaging Substrate / Materials: Paper, Plastic, Cling wrap
Printing Process: Digital Printing, UV Printing

The space around us has a big influence on how we feel. Bath time is a relaxing break in the middle of our day for many people, and this effect can be enhanced by an aesthetically pleasing soap. Non-art aspects of our lives imitate art; through a visually-pleasing everyday item, we can introduce a positive affect, which in turns improves our attitude and way of living.

Guided by the concept of ‘Life imitates art’ and inspired by the simple soap bubble, FLOAT. aims to make artistic soaps that uplifts both the consumer and their home.

The packaging for FLOAT. soaps directly reflects the soap design, and instead of hiding the soap, a die-cut is made to reveal it, so that the customer knows exactly how the product looks like.

Reducing paper wastage:
FLOAT.’s packaging is made using a single sheet of paper with only folds to create a box for the soaps. Instead of having an insert, instructions and information are printed on the inside of the packaging, so that the customer can readily read them after opening as well as reduce wastage. Rather than being thrown away, the die-cut is made into a card with discount information, which the customer can choose to either use or pass to another person.

White Ink Usage:
To showcase the soap, a die-cut is made, and white ink is used to print the branding on the plastic.