Beginning Wine (Concept)



Creative Agency: CreativeByDefinition
Location: Bucharest, Romania
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

“Beginning” concept is based on the human fascination with the amazing natural structure of an egg shell and its meaning, offering live and protection.

The oil paint illustration adds a funnier note in the visual composition of the label for this white wine packaging. The design uses 3 major color tones: white, black and yellow, bringing a spring aesthetic value to the wine package. The 3 sharp edges of the label, situated in the left upper part of the label are visually creating the idea of a new beginning, a broken shell, a new life that steps into this world.

“ A good beginning starts with a great wine. ”