Peony Luxury Candle (Student Project)

Designer: Jinlin Shi
Project Type: Student Project
School: RMIT University
Course: Luxury Packaging
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Candle
Packaging Substrate / Materials: Paper
Printing Process: Flexography

This is a student based project coordinated with Peony Melbourne. A boutique perfumery with the intention to design their first perfumed signature candle box. I took a minimalist design, while focusing heavily on the typography and layout throughout the project. The final work was a clean aesthetic, with elements of industrial design displayed through the packaging.

The product packaging had to be fully functional, while targeted at specific customers, we had to take the existing luxury aesthetic, and ensure that the product fits in with everything else on the market.

This project was spread out over 6 weeks, while including the product name, text, mock-ups, printing and business presentation.

What’s Unique?
The product is unique because of its personal sensibility and balance of packaging. It’s a unique composition with the way opening mode. The product is very special in the sense that it intend to more customers’ experience of consumption. Belly band element is the main element of the project, All design elements can reinforce the sense of luxury when you open the favorite candle. A very beautiful consumption process.